Top leaderboard
Across the top of every page, above the headline.
- Type
- display
- Desktop
- 970×90, 728×90
- Phones
- 320×100, 320×50
- Good for
- Reach. It is the first thing on the page and loads straight away.
- Runs on
- Every publication
Where ads appear
Every place an ad can run, on every publication. Choose a placement in the drawing to read about it.
This is the standard set of placements that Yieldo, the network’s ad server, sets up on each publication. A publication’s own list replaces it here as soon as that site is live in Yieldo.
The placements
In-article
Inside the article, between paragraphs.
- Type
- display
- Desktop
- 300×250, 336×280
- Phones
- 300×250
- Good for
- Attention. Readers pass it while reading.
- Runs on
- Every publication
Side rail
In the side column beside the article on wide screens; inline on phones.
- Type
- display
- Desktop
- 300×600, 300×250
- Phones
- 300×250
- Good for
- Time in view. It stays beside the text as the reader scrolls.
- Runs on
- Every publication
Home spotlight
On the publication’s home page, among the featured pieces.
- Type
- display
- Desktop
- 300×250
- Good for
- Association with the publication itself.
- Runs on
- Every publication
In-feed native
In lists of articles, styled like the entries around it and marked Sponsored.
- Type
- native
- Good for
- Messages that read better as a headline and a line of text.
- Runs on
- Every publication
Footer banner
Across the foot of every page.
- Type
- display
- Desktop
- 970×90, 728×90
- Phones
- 320×100, 320×50
- Good for
- Low-cost frequency for readers who finish the piece.
- Runs on
- Every publication
By publication
GlassboxHow things work6 placements (standard set)
| Placement | Type | Sizes on desktop | Sizes on phones |
|---|---|---|---|
| Top leaderboard | display | 970×90, 728×90 | 320×100, 320×50 |
| In-article | display | 300×250, 336×280 | 300×250 |
| Side rail | display | 300×600, 300×250 | 300×250 |
| Home spotlight | display | 300×250 | Same as desktop |
| In-feed native | native | Fits the page | Fits the page |
| Footer banner | display | 970×90, 728×90 | 320×100, 320×50 |
MelaFestivals of the world6 placements (standard set)
| Placement | Type | Sizes on desktop | Sizes on phones |
|---|---|---|---|
| Top leaderboard | display | 970×90, 728×90 | 320×100, 320×50 |
| In-article | display | 300×250, 336×280 | 300×250 |
| Side rail | display | 300×600, 300×250 | 300×250 |
| Home spotlight | display | 300×250 | Same as desktop |
| In-feed native | native | Fits the page | Fits the page |
| Footer banner | display | 970×90, 728×90 | 320×100, 320×50 |
KabilaPeoples of the world6 placements (standard set)
| Placement | Type | Sizes on desktop | Sizes on phones |
|---|---|---|---|
| Top leaderboard | display | 970×90, 728×90 | 320×100, 320×50 |
| In-article | display | 300×250, 336×280 | 300×250 |
| Side rail | display | 300×600, 300×250 | 300×250 |
| Home spotlight | display | 300×250 | Same as desktop |
| In-feed native | native | Fits the page | Fits the page |
| Footer banner | display | 970×90, 728×90 | 320×100, 320×50 |
ThaliFood of the world6 placements (standard set)
| Placement | Type | Sizes on desktop | Sizes on phones |
|---|---|---|---|
| Top leaderboard | display | 970×90, 728×90 | 320×100, 320×50 |
| In-article | display | 300×250, 336×280 | 300×250 |
| Side rail | display | 300×600, 300×250 | 300×250 |
| Home spotlight | display | 300×250 | Same as desktop |
| In-feed native | native | Fits the page | Fits the page |
| Footer banner | display | 970×90, 728×90 | 320×100, 320×50 |
AdTech SumoAdvertising technology6 placements (standard set)
| Placement | Type | Sizes on desktop | Sizes on phones |
|---|---|---|---|
| Top leaderboard | display | 970×90, 728×90 | 320×100, 320×50 |
| In-article | display | 300×250, 336×280 | 300×250 |
| Side rail | display | 300×600, 300×250 | 300×250 |
| Home spotlight | display | 300×250 | Same as desktop |
| In-feed native | native | Fits the page | Fits the page |
| Footer banner | display | 970×90, 728×90 | 320×100, 320×50 |
The Arbitrage DeskSearch advertising6 placements (standard set)
| Placement | Type | Sizes on desktop | Sizes on phones |
|---|---|---|---|
| Top leaderboard | display | 970×90, 728×90 | 320×100, 320×50 |
| In-article | display | 300×250, 336×280 | 300×250 |
| Side rail | display | 300×600, 300×250 | 300×250 |
| Home spotlight | display | 300×250 | Same as desktop |
| In-feed native | native | Fits the page | Fits the page |
| Footer banner | display | 970×90, 728×90 | 320×100, 320×50 |
Every ad is labelled as advertising. Ads that open over the page, play sound without being asked, or imitate the publication’s own articles are not sold.